Successful and winning organizations have two things in common – a plan that is realistic and strategically sound and the capability to employ resources to achieve their business objectives.

Competitive positioning is a derived marketing planning process that facilitates strategic and tactical business thinking to develop situational awareness of the company’s competitive position. ‘Gaming’ the Plan helps identify the most dangerous (and likely) attack and defense strategies available to the competition and reveals what measures your company should take to block or preempt competitor actions.