Business wargaming is a derived marketing planning process that facilitates strategic and tactical thinking when developing situational awareness of the company’s competitive position. Wargaming the Plan helps identify the most dangerous (and likely) attack and defense strategies of the competition and reveals what measures your company should take to block or preempt competitor actions.

Wargaming is especially valuable:

• When launching a new product;
• When changing strategic direction;
• During periods of industry-wide change;
• When facing the entry of a new competitor;or
• When up against strong and aggressive competition.